1-800-633-6350 | Hours: Mon-Thurs 8am-5pm Fri 8am-3pm cst

Setup Fee

Many of the questions we get here are about our setup fees: Why do you charge one? What’s it for? And why do I need to pay for separate ones for each item?

The details can get confusing, so let’s break it down.

What is a setup fee?

A setup is the cost associated with the creation of a die, plate, screen, or other fixture that is used in our machines to print your logo on your desired item.

Since each item has a unique imprint area, and imprint methods vary from item to item, it’s necessary to create fixtures for imprints every time you order an item for the first time. Each new fixture requires another setup fee.

A setup fee is not an artwork fee. Designing your artwork is a completely different cost.

What goes into a setup fee?

For screen printed items, the setup covers preparing a screen with the inverse of your logo on it, carefully cutting out the logo, and readying the ink.

For laser engraved items, it means calibrating your logo into the laser.

A digital printing setup charges comprises uploading your image into the printer.

Heat transfer setups include printing your logo onto transfer material, and then transferring it onto your items. (Think a higher quality iron-on t-shirt transfer!)

Why do some items not have a setup fee?

All items will have a setup charge, but we try to discount (or eliminate) them as much as we can. We want you to be able to maximize your advertising dollars and get the most out of each purchase.

I ordered multiple items; does the setup fee cover all of them?

It does not. Every single different item that you order has a unique setup fee.

To start, each item has a unique imprint area.

All of our promotional products are made in many, many different factories. So even if you have two items with the same imprint method and area, you’ll still have to pay separate charges because they are being made and shipped from different places.

2018 © Award Company of America
Click to verify BBB accreditation and to see a BBB report.